Abstract: Disclosed is a method of facilitating operation of an entity. The method may include receiving, using a communication device, an event data corresponding to an event associated with the entity. Further, the method may include receiving, using the communication device, user data from two or more mobile devices associated with two or more users. Yet further, the method may include identifying, using a processing device, one or more users based on each of the event data and the user data. Further, the method may include transmitting, using the communication device, one or more notifications to the one or more mobile devices based on the identifying. Moreover, the method may include receiving, using the communication device, an indication of a donation from the one or more mobile devices. The donation may be associated with the event.