Patents by Inventor Vikaram Gupta

Vikaram Gupta has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Click-through rate model and generating customized copies using machine-learned large language models
    Patent number: 12711524
    Abstract: An online system receives an indication that a user is starting an order. The online system retrieves candidate contents for the user and provides prompts to a model serving system. The model serving system is configured to provide scores for the contents based on relevancy, a likelihood of user interaction, and a likelihood of the user purchasing an item associated with the content. The online system provides scores from the model serving system to a predicted click-through rate (pCTR) model. Based on the pCTR model scores, the online system ranks the candidate contents. The online system provides content for display to the user based on the ranked candidate contents.
    Type: Grant
    Filed: May 16, 2024
    Date of Patent: August 18, 2026
    Assignee: Maplebear Inc.
    Inventors: Peng Qi, Vikaram Gupta
  • CLICK-THROUGH RATE MODEL AND GENERATING CUSTOMIZED COPIES USING MACHINE-LEARNED LARGE LANGUAGE MODELS
    Publication number: 20240386462
    Abstract: An online system receives an indication that a user is starting an order. The online system retrieves candidate contents for the user and provides prompts to a model serving system. The model serving system is configured to provide scores for the contents based on relevancy, a likelihood of user interaction, and a likelihood of the user purchasing an item associated with the content. The online system provides scores from the model serving system to a predicted click-through rate (pCTR) model. Based on the pCTR model scores, the online system ranks the candidate contents. The online system provides content for display to the user based on the ranked candidate contents.
    Type: Application
    Filed: May 16, 2024
    Publication date: November 21, 2024
    Inventors: Peng Qi, Vikaram Gupta