Abstract: In an example embodiment disclosed herein, there is described a system and method for a user of a messaging service to create content, and designate that the content should be delivered or posted to selected recipients. The system allows the user to further designate a status for each recipient, in that a recipient may be designated as a public recipient or a private or blind recipient. An appropriate or compatible format for the content is determined for each recipient based on each recipient's status, the content is formatted in accordance with the determined format, and the content is then delivered to each recipient in the determined format.