Abstract: An improved system and method for previewing search results from a search query is provided. A search results page may provide a preview link selectable by a user to preview text on pages of a website that include terms in the search query. A user may select a preview link for one of the search results, and a request may be sent to the server to preview content of a URL in the search results. In response, the server may return content of web pages of the website that include search terms in the search query. The content may be displayed in a preview window for a user to browse. Furthermore, advertisements may also be served and displayed in the preview window. A user may then browse through the specific context in which the search terms of the query appear and may more effectively find the content desired.

Abstract: A content generator (i.e., a user) provides an indication of the subject matter that is then usable for advertisement targeting. In accordance with an additional aspect, the user is rewarded when a reader of the content views or otherwise monetizes an advertisement that has been generated based on the user-provided indication. Furthermore, in some aspects, the more successful a user is at indicating subject matter, as determined by monetization of advertisements generated based on the subject matter indications, the higher that indicating user is ranked. Rewarding of that indicating user may be concomitantly increased.