Abstract: In one aspect, a computerized method for implementing an augmented reality (AR)/virtual reality (VR) session includes the step of providing an AR/VR engine communicatively coupled with a user AR/VR device. The AR/VR engine obtains a set of digital content and communicates the set of digital content to the user-side AR/VR device. The method includes the step of determining that a user initiates a broadcast for a service or product. The method includes the step of, with the AR/VR engine, notifying the user via the user AR/VR device of a relevant service or product provider of broadcast by sending a push notification to the relevant service or product provider. The method includes the step of enabling an interaction between the user and the relevant service or product provider.