Abstract: Disclosed is a system for configuring a communication session. The system comprises a plurality of operator devices associated with a plurality of sales operators. The system further comprises a server arrangement coupled via one or more communication networks to the plurality of operator devices. The server arrangement is operable to receive information pertaining to a web page that is accessed by a consumer device associated with a given consumer. The server arrangement is then operable to analyze the information to select an operator device from the plurality of operator devices. Moreover, the server arrangement is operable to start the communication session between the consumer device and the selected operator device.