Abstract: Apparatus and methods for dynamically updating a mobile device in response to a user's behavior. In one exemplary embodiment, a user interface (UI) of the device is capable of being updated based on the user's usage or other behavioral patterns. In one variant, a server and associated mobile portal are utilized to receive input from the mobile device relating to user behavior, emulate the device on the server (or a proxy device), and discover services applicable to that particular device. The user interface of the device is then adaptively modified based on the relevant discovered services, thereby enhancing user interface efficiency and the user's interaction experience.