Abstract: A flexible grip, the right materials and a reusable and environmentally friendly molded, injected, sprayed, layered or painted coating an ultimately consumer friendly apparatus, having memory, absorbency and low cost can be offered for consideration. According to a preferred embodiment, FLEX GRIP® apparatus, system and method functions with articles including any and all beverage containers to mitigate and/or preclude undesired transmission of liquids by selectively absorbing the same in an open celled medium bordered by a waterproofed layer. In a particularly preferred embodiment dimensional sizing is featured to fixingly and matingly engage, and completely cover a bottom-portion and selected side portions of, for example, a pint glass.