Abstract: A customer seating system for allocating seats to a group of customers, adapted to calculate a satisfaction value for each available seat, for each customer characterized in, that said system is further adapted to compute a global satisfaction value for each seat, said global satisfaction value is the sum of the previously calculated satisfaction values for the customers of the group, provide seating arrangements according to one of the predetermined geometrical shapes corresponding to the group, determine the group of seats matching said predetermined shape that gives the maximum average global satisfaction value, assign the corresponding seats to the group of customers.