Abstract: This invention relates to a sensory interactive multi media entertainment theater for presenting innovative, sensory oriented interactive productions combining live theater and motion picture technology in a 360.degree. visual effects theater building. The present invention relates to a theater comprising a circular arena having a 360 degree media surface and tiered seating on preferably hydraulic platforms that can be raised or lowered automatically. Seats may rotate by sections and follow the action of the show to ensure that the audience witnesses every aspect of the production. The individual seats may rotate via automated control and preferably include surround-sound speakers built into the headrests. Appliances built into the seats, armrests and nearby flooring can create a changing thematic environment to complete the sensory experience. A center stage along with stage runners may be hydraulically raised or lowered depending upon the production.