Abstract: The Laundry composition of the invention contains a particulate brightener comprising a fluorescent whitening agent and a carrier in combination with a deposition aid, in order to deposit particulate brightener on to consumer articles during the wash.

Abstract: A non-intrusive device for automatically dispensing at least one liquid laundry care composition to an automatic laundry washing machine. The device employs a Venturi tube mechanism or a pump to dose the laundry detergent care composition. The dosing is either manually controlled or controlled by a machine-generic algorithm capable of determining the actual cycle at any duration of wash for various cycle designs from various washing machines, without the input of precise cycle design; and dose the correct products correctly and is capable of distinguishing between major water addition and a water pulse.