Abstract: This invention provides an oven to produce a desired baking effect while simultaneously providing the bread with a desirable brown coloration in both its top and bottom surfaces. A unique feature of this oven is the provision of a top radiant refractory arch wall and top flame heating to effect a desired radiance to the refractory arch surface, and also to simultaneously produce a desired radiance to a horizontally disposed radiant plate suitably disposed above the bread travelling continuously there beneath. The oven of this invention provides for substantially flash baking of relatively thin bread discs with a suitable crust formation and coloration of both its top and bottom surfaces. This oven provides also a novel method of baking relatively thin bread material.