Abstract: A process for automatically correcting defects and non-compliances in self-adhesive labels or the like on a continuous band, comprising the steps of: advancing the continuous band (10) so as to expose the self-adhesive labels to inspection means (12); if these inspection means (12) detect a non-compliance in at least one self-adhesive label, imparting a bend to the continuous band (10) as to cause detachment of the defective label from said main continuous band (10); replacing this defective label with a replacement label (11); and rewinding the continuous band (10) in a direction opposite to the direction of travel until the replacement label (11) is upstream of the inspection means (12).