Abstract: An audio/visual electronic scrolling display permanently embedded in baggage used by travelers and on commercial containers used in the shipping of cargo in commerce. The audio and visual display system is based on chip technology, resists static electricity generated by huge luggage conveyors and baggage scanning systems found at airports. It is lightweight, weather proof and readable in a choice of different languages. The baggage and containers are easily trackable via the LED light-emitting display panel and the sound system. The visual messages can be manually programmed via a keyboard or electronically programmed using the USB computer outlet. A computer chip activates both the visual characters and sound. Electric power is supplied by a 9 volt rechargeable battery. There are brightness and sound control buttons. Activation is effected by an outside on/off pressure switch. U.S.