Abstract: A system, method and non-transitory computer-readable storage medium are disclosed for one-click purchasing via a mobile device based on situation information of a user. A system associates a product with the user and a registration profile that includes a user payment and delivery account (registration profile) at an on-line shopping environment. The system transmits an offering to a device of the user that includes a presentation of the product and an indication that the user can purchase the product via interaction with the offering. The system receives an indication of the purchase via interaction with the offering and the purchase is completed using the payment account and delivery is accomplished either physically or to an electronic device destination based on data in the registration profile. In one embodiment, one-click gift purchasing for a contact via a mobile device is disclosed.

Abstract: Processing gifts from a giver to a recipient is addressed. The system receives an identification of a product or service as a gift and a recipient. The system transmits an offering including the product/service for selection by the recipient. The system processes the purchase and delivery of the selected product using a recipient payment and delivery account and transfers money from the giver payment account (or a holding account) to the recipient payment account to reimburse the cost of the product. The system can process the purchase and delivery of the selected product using the giver's payment and delivery account. In another embodiment, the system utilizes a group to give a gift to the recipient, each member of the group reimbursing a group giver a portion of the cost of the gift.