Abstract: A method for data ingestion for a data visualization platform comprises receiving a plurality of data sets, generating and storing a merged data set based on the plurality of received data sets, and, receiving, via a graphical user interface, a first input comprising an instruction to perform a data standardization operation. The method comprises, in response to receiving the first input, applying a data standardization operation to the merged data set to process the merged data set to generate a standardized data set. The method comprises receiving, via the interface, a second input comprising an instruction to perform a data analytics operation, and responsively applying the data analytics operation to the standardized data set to generate insights data. The method includes receiving, via the interface, a third input comprising an instruction to perform a data visualization operation, and responsively generating one or more data visualizations based on the insights data.