Abstract: An electronic device implemented method may include presenting an advertisement via user interface of a first application, receiving an anticipated user input associated with the presented advertisement, and performing an action associated with the anticipated user input. The anticipated user input being a gesture and the action being at least an interaction with an advertiser or an agent of the advertiser associated with the advertisement. Alternatively or additionally, the action may be at least an interaction with a second application associated with the gesture.

Abstract: Techniques are provided for enabling chat in connection with online advertisements or sponsored search advertisements. Techniques are provided in which at least some sponsored search advertisements are associated with a displayed graphic, which graphic may visually suggest chat functionality. If the user selects or clicks on the graphic, without requiring opening of a Web page, a chat area may be provided, such as through the use of an instant messaging application. Using the chat area, the user may be immediately able to converse with the advertiser or an agent of the advertiser regarding a subject of the sponsored search advertisement.