Abstract: A digital computer-based concept engineering system (CES) that includes a data base of concept components (Y=f(x)) of which includes input, output and control parameters, text descriptions, and full motion graphics of a device or system that functions as y=f(x) of a device. The CES provides three problem-solving modes, including direct linking automatically to produce full-motion graphical representations of x.sub.2 .fwdarw.f.sub.2 43 x.sub.1 43 f.sub.1 .fwdarw.y and a control-linking mode to produce full-motion graphical representations of concept components that control parameters of y=f(x, a, b, c). The CES forms new and useful combinations of concept components into a unique concept engineering system, which produces new or improved technical results. Full-motion graphics of unique combinations of concept components stimulate the user to generate creative ideas for technical problem-solving and design.