Abstract: An applicator for shaving cream and method of applying shaving cream comprising a handle, and a flexible blade of closed cell EVA foam. The blade has opposing faces tapered from thickest at the handle to thinnest at the tip of the blade. Each face comprises a “U” shaped valley with two arcuate through-hole slots for the transfer of shaving cream from one face to the other, such slots being oriented substantially perpendicular to the lengthwise axis of the applicator, a plurality of generally horizontal ribs for holding the shaving cream, a plurality of generally vertical ribs to assist in keeping the blade mostly flat, and a plurality of generally vertical through-holes along a “U” shaped side wall for the transfer of shaving cream between faces. In use, excess shaving cream is transferred from one face to the opposing face via through-holes in the blade for use with the opposing face.