Abstract: Generation of pricing and promotions for personalized sale of an item includes receiving ordering data associated with an item from a user using an electronic shopping platform accessed via a user device. A failure of the user to complete a purchase order is determined using shopping cart activities of an ordering system. Based on a search pattern of the user received from the ordering system, a price of the item is identified as causing the determined failure of the user to complete the purchase order. Within a predefined time interval from the determined failure, a price range for the item is generated including a confidence score derived based on the search pattern of the user. Based on the confidence score of the generated price range exceeding a threshold, a final price recommendation for the item is generated and communicated to the user device.