Abstract: A method, a system, and an article are provided for detecting and managing anomalies associated with content presentations. An example computer-implemented method includes: obtaining a stream of data including a record of software installations on a plurality of client devices; processing the stream of data using a real-time anomaly detector to detect a first anomaly indicating that a client device was previously associated with fraudulent software installation activity; aggregating the stream of data to generate a batch record of software installations for each publisher from a plurality of content publishers; processing each batch record of software installations using a batch anomaly detector to detect a second anomaly indicating that at least one of the publishers is associated with fraudulent software installation activity; and facilitating an adjustment of content presentations on the client devices, based on at least one of the detected first anomaly and the detected second anomaly.

Abstract: A method, a system, and an article are provided for detecting and managing anomalies associated with content presentations. An example computer-implemented method includes: obtaining a stream of data including a record of software installations on a plurality of client devices; processing the stream of data using a real-time anomaly detector to detect a first anomaly indicating that a client device was previously associated with fraudulent software installation activity; aggregating the stream of data to generate a batch record of software installations for each publisher from a plurality of content publishers; processing each batch record of software installations using a batch anomaly detector to detect a second anomaly indicating that at least one of the publishers is associated with fraudulent software installation activity; and facilitating an adjustment of content presentations on the client devices, based on at least one of the detected first anomaly and the detected second anomaly.

Abstract: A method, a system, and an article are provided for assessing and managing the presentation of digital content by a group of publishers. An example computer-implemented method can include: obtaining data including a history of (i) content presentations by a plurality of publishers on a plurality of client devices and (ii) user activity associated with the content presentations on the client devices; determining a touch point journey for each of a plurality of conversion events; calculating one or more first performance indicators for each publisher based on the touch point journeys; calculating one or more second performance indicators for each publisher based on the history of user activity associated with the content presentations; calculating a publisher quality score for each publisher based on the first and second performance indicators; and, based on the calculated scores, facilitating an adjustment of content presentations by the plurality of publishers.