Abstract: Systems and methods are described for determining an allocation of resources among a plurality of channels. In one embodiment, a business objective is received as user input that corresponds to a participant in a market or business sector. A business segment corresponding to the market participant's products or interests, one or more products within the business segment, and a market channel of the plurality of channels is selected by the user, also as user input. Once these inputs have been established, an high performing allocation resources for achieving the business objective is generated for that market channel.