Abstract: Methods, apparatuses, and computer program products are provided herein to facilitate using consumer data from external sources in determining relevance measures for promotions and to facilitate the generation of impressions comprising one or more promotions for a consumer from a promotion and marketing service. In one embodiment, a method for generating promotion impressions is provided which includes receiving consumer data from a content provider system; determining one or more available promotions based in part on the consumer data; and generating an impression comprising the one or more available promotions. A corresponding apparatus and computer program product are also provided.