Abstract: A process and a device for coating the surface of strip material, especially non-ferrous metal and steel strip, with a metal coating, wherein the material is conducted without reversal of direction through a container holding the molten coating material. The container has a passage duct below the level of the melting bath, in which induction currents are induced by an electromagnetic travelling field and produce, in interaction with the electromagnetic travelling field, an electromagnetic force for restraining the coating material. In order to stabilize the melt in the passage duct as well as in the container, and in order to attain, to a large extent, a counterbalance between hydrostatic and electromagnetic forces, a constant direct or alternating current field is directed opposite to the travelling field in the area near the container, damping the movement in the coating material.