Abstract: Embodiments of the invention provide a platform for defining a single-page signup facility which includes a plurality of modules. In some embodiments, the platform is flexible and extensible in that different modules may be developed by different parties and incorporated in, removed from and modified within various signup facilities. Some embodiments allow multiple variations of each signup facility to be defined, each variation providing a different user experience. Modules may be swapped in and out of various experiences without requiring any changes to the platform itself. The effectiveness of different experiences in converting users to signed-up customers may be measured.

Abstract: Embodiments of the invention provide a single-page signup facility that provides the user with a clear visual indication of the information to be provided, and steps to be completed, during a signup process. The single-page signup facility presents a plurality of modules, each designed to collect a portion of the signup information, which may be arranged vertically so that the user may see all of the modules in a single viewable area on the page. The modules may be interactive and change state on the page (e.g., by expanding and collapsing) to collect information from the user while also conserving viewable area on the page.