Abstract: The present invention relates to an automatic motorized fishing reel which includes a frame and a spool rotatably coupled thereto for receiving and storing fishing line thereon. An electrical motor is coupled to the frame for rotating the spool in a direction for winding the fishing line onto the spool. The motor also induces a drag upon the rotation of the spool while the spool is unwinding. A clutch is operably interposed between the spool and the electrical motor for enabling the spool, when in a first condition, to rotate in the direction for unwinding the fishing line therefrom. When in a second condition the clutch provides positive engaging connection between the spool and the electrical motor for producing mutual corresponding rotation therebetween. The clutch switches between the first and second conditions responsive to a substantial torque differential exerted between the spool and the electrical motor.