Abstract: A system and method provides organizations and donors with the ability to transact targeted donations and gifts, which may include property, services and anything of value that can be sold, preferably in an online marketplace. When the item is sold, cash proceeds can flow to the beneficiary organization through an agent of the donor. The system allows for the donor to find and select a target beneficiary for funds generated by the sale of property, which may include the organization, campaigns, sub-campaigns and individual member accounts. The system allows beneficiary organizations to authorize, create and manage their own target beneficiary accounts for the organization, campaigns, sub-campaigns and individual member accounts.