Abstract: A light emitting diode lighting assembly includes a display unit and lighting assemblies. The display unit includes a left vertical support on a left side, a right vertical support on a right side, and a front portion. The first lighting assembly is operatively connected to the left vertical support proximate the front portion and includes a first plurality of light emitting diodes and a first reflector. The second lighting assembly is operatively connected to the right vertical support proximate the front portion and includes a second plurality of light emitting diodes and a second reflector. The first reflector directs light from the first plurality of light emitting diodes toward the right side and the front portion and the second reflector directs light from the second plurality of light emitting diodes toward the left side and the front portion to uniformly illuminate contents of the display unit proximate the front portion.