Abstract: The specification discloses a belt buckle for holding a can of smokeless tobacco which includes a plate for attachment to a belt and a clasp to join the ends of the belt. A cylindrically-shaped recess is formed in the plate which has a diameter slightly larger than the can of smokeless tobacco, and three lugs are mounted on the plate adjacent to the recess adjacent the lower 180.degree. portion of the recess. The can is inserted in a downward direction into the recess between the recess and the lugs. The recess and the lugs act cooperatively to compress and flex the can of smokeless tobacco during insertion and a locking action is effected on the can of smokeless tobacco when the can returns to its original configuration when disposed within the recess.