Abstract: A system and method for identifying and tracking recipient behavior in connection with a multimedia presentation incorporated in an email. The email is received in the manner of an ordinary text email, but when the email is opened, it automatically commences the display of a multi-media presentation that includes streaming video that provides information about the viewing experience to the sender. When the recipient elects to open the email message, the recipient's computer is identified to the sender and correlated with information relating to the recipient's interaction with the program. Such information can include the portions of the program viewed by the recipient and the length of time each portion is viewed, and the identity of any recipient to whom the information is forwarded.