Abstract: Embodiments of the present invention provide methods, systems, apparatuses, and computer program products for classifying merchants. In one embodiment a method is provided comprising determining, based on a first value, a first prediction value that indicates a programmatically expected number of consumers that will request termination of an accepted first promotion; and determining, based on the first prediction value, a classification for the first entity, the classification specifying a likelihood that the transmittal of the first promotion to consumers will result in a number of terminations less than a pre-specified threshold.

Abstract: Embodiments of the present invention provide methods, systems, apparatuses, and computer program products for classifying merchants. In one embodiment a method is provided comprising determining, based on a first value, a first prediction value that indicates a programmatically expected number of consumers that will request termination of an accepted first promotion; and determining, based on the first prediction value, a classification for the first entity, the classification specifying a likelihood that the transmittal of the first promotion to consumers will result in a number of terminations less than a pre-specified threshold.