Abstract: Generally discussed herein are methods, systems, and apparatuses for tracking user interaction with sponsored and/or unsponsored content. A method can include receiving a tracking event packet including data fields comprising a packet identification, a tracking event identifier, a content identifier, a cost, a campaign identifier, and/or an advertiser identifier, determining whether the tracking event packet is a duplicate based on the packet identification, aggregating non-duplicate tracking event packets by advertiser identification such that packets with advertiser identifications that hash to a same value are aggregated together, and transferring aggregated tracking event packets to a first database and a second database, the first database includes data stored for analytics and the second database includes data stored for billing and campaign performance monitoring.

Abstract: Generally discussed herein are methods, systems, and apparatuses for tracking user interaction with sponsored and/or unsponsored content. A method can include receiving a tracking event packet including data fields comprising a packet identification, a tracking event identifier, a content identifier, a cost, a campaign identifier, and/or an advertiser identifier, determining whether the tracking event packet is a duplicate based on the packet identification, aggregating non-duplicate tracking event packets by advertiser identification such that packets with advertiser identifications that hash to a same value are aggregated together, and transferring aggregated tracking event packets to a first database and a second database, the first database includes data stored for analytics and the second database includes data stored for billing and campaign performance monitoring.

Abstract: Generally discussed herein are methods, systems, and apparatuses for tracking user interaction with sponsored and/or unsponsored content.

Abstract: A machine may be configured to generate metrics or billing reports for online advertising. For example, the machine accesses, in real time, an event cost value associated with an event of consumption of an online ad displayed on behalf of an advertiser associated with an account identifier. The machine accesses, in real time, a remaining budget value associated with the account identifier. The machine determines, in real time, that the event cost value exceeds the remaining budget value. The machine generates, in real time, an adjusted event cost value to correspond to the remaining budget value based on the determining that the event cost value exceeds the remaining budget value. The machine generates, in real time, a real-time billing report including the adjusted event cost value.