Abstract: The present disclosure provides a method and system for automating development of a white labeled measurement application using a white labeling automation system. The white labeling automation system receives a request from one or more clients for the development of the white labeled measurement application using an application development framework. In addition, the white labeling automation system obtains a set of client prerequisites from the one or more clients through one or more communication devices in real-time. Further, the white labeling automation system fetches a set of assets from the one or more clients to brand the white labeled measurement application according to a visual identity through a assets upload module. Furthermore, the white labeling automation system automates the development of the white labeled measurement application based on the request, the set of client prerequisites, and the set of assets using the application development framework.