Abstract: A professional referral system on a website including a data base and server coupled thereto and further coupled into a publicly available website. The data base including a plurality of vertical business groups stored therein, each vertical business group including a plurality of ad-slots with each ad-slot including information relative to a member of the vertical business group, and each member of the vertical business group being identified by a unique referral code. The data base and server designed to retrieve a member's information stored with reference to at least one of the ad-slots in response to entering of the member's referral code and any request for information in the remaining ad-slots of the vertical business group.

Abstract: A generic type of a CD ROM business card includes a generic sales presentation for a parent company that is played over a personal computer and seen by a user of the card. At the conclusion of the presentation, the user is vectored to a home page over the Internet. The home page is maintained by a Service Provider. At the home page, the user enters a unique number that includes an ID number for an employee of the parent company. After entry of the ID number, the Service Provider verifies that the ID number is valid for the parent company and that the employee remains in good standing, after which time the user is vectored to a second address that includes a WEB site of the employee. Accordingly, significant problems of creating generic CD ROM business cards are solved whereby large quantities of them can be purchased and maintained over time as new employees are hired or others terminated. A system to utilize the CD ROM business cards and method for making them are also disclosed.