Abstract: A system for enhancing advertising revenue in a mobile communications environment includes a mobile communications device having a display screen and a wireless Internet enabled interface configured to facilitate the display of graphics on the display screen, and a natural language search service configured to receive a query from a user via the mobile device in natural language with service returning the direct answer and not links. In response to a user query from a mobile device the search service returns an appropriate response to the user via the mobile device. The response integrates an answer to the user's query with relevant advertisements in a single or same display image. The advertisements can include graphic and/or multimedia information; the presentation of such graphic information to the user, together with the unique targeting of ads to answers on the display screen, supports high CPM (cost per thousand views) as desired by advertisers sponsoring the advertisement.

Abstract: A method and device for determining the weight of a load while the load is being lifted by a lift or fork, typically in a lift-return cycle. Loadcell sensors are located close to the lift assembly with each loadcell sensor containing strain gauges attached to weigh posts to take measurements of forces acting in a multiple number of axes. The weight of the load can be calculated using these multi-axis measurements. The ratio of the forces acting in the different axes is used to correlate the measurements taken while the load is lifted and while the load is returned. The analog signals from the strain gauges are converted to digital signals by a analog-digital converter located in the loadcell sensor and transmitted to a computer which calculates the weight of the load with the use of a calibration table.