Abstract: A method and apparatus for identifying a lost person and providing contact information for a third part to directly communicate with their guardian. The method and apparatus provided an imparting of indica bearing the cellular phone number of the guardian to the potentially lost person. A temporary tattoo is employed to carry the indica on a planar member affixed to the skin or by affixing the planar member to the potentially lost person. Verification instructions as to the guardian identity are also provided by instructions to dial the responding guardian when in the presence of the third party or to inspect the cellular phone of the guardian for its displayed number.