Abstract: A sales process, executed by a computer system, including (a) offering a plurality of products for sale, (b) receiving a selection of the products, (c) accessing data submission forms for products of the selection, (d) removing duplicate data requests from the forms, and (e) generating and providing a sequence of forms for the selection. Customer data submitted using the sequence is received, and a cost generated for the selection on the basis of the customer data. The process facilitates execution of a contract, generated on the basis of the customer data for sale of the selection cost. The process is adapted to apply different product supplier schemes having different underwriting and commission structures.