Abstract: A shoulder belt retention device for keeping the shoulder strap portion of a vehicle seat belt system in place and away from the child's face, thus providing the child with maximum comfort and protection. The shoulder belt retention device includes a main loop portion that is positionable around a shoulder of a user. A shoulder belt retaining portion is designed for selectively securing a shoulder belt of a vehicle restraint system. The shoulder belt retaining portion maintains the shoulder belt in a substantially fixed spatial relationship with the shoulder of the user such that the shoulder belt does not rub a neck of the user during use.