Abstract: A conditional recommendation system and methods are presented. The conditional recommendation engine (embodied as a system, a method, or computer-readable media) provides recommendations of entities to a computer user based on a conditioned user profile for the computer user. The conditioned user profile identifies user preferences in regard to dynamic, changeable conditional factors. These factors may include the time of day that a request was made, the day of week, the month of the year, the season, whether it is a holiday and which holiday, and the like.