Abstract: A computer implemented system and method for creating a bundle for purchase of multiple goods and services. A consumer is provided with choices for multiple products and services. The services may be related to one or more of the products being offered. As the consumer progresses through goods and services being offered, prices are calculated instantaneously from the consumer's point of view and other goods and services for bundling with previous choices are offered. Particular calculating methods are used to optimize the pricing for the bundled goods and services. Pre-set bundles may also be offered. Pre-set bundles may also be offered where certain components can be interchanged for other goods and services in a manner which may or may not affect the price.