Abstract: A method, apparatus and computer program product are provided for providing smart leads to responders. Leads may be ranked based on explicit information provided by an associated user, and/or implicit information collected by a system. Lead details may be generated to better assist the responder in understanding the lead's needs. A lead may be a prospective buyer, seller and/or tenant of real property, and the responder may be an agent, broker, and/or sales person. Actions responsive to received leads may be performed by the computer program system on behalf of the agent (in some cases including communications transmitted to the lead) and/or proposed by the system to the agent.