Abstract: An electronic still camera is provided with an electronic image sensor for generating an image signal corresponding to a still image of a subject and an orientation determination section for sensing the orientation of the camera relative to the subject. The orientation determination section provides an orientation signal recognizing either the vertical or the horizontal orientation of the camera relative to the subject. An image processor is responsive to the orientation signal for processing the image signal and correcting the orientation thereof so that the still image is output from the image processor in a predetermined orientation. In this way, the electronic still camera can be positioned in a variety of orientations relative to a subject, including both clockwise and counterclockwise vertical "portrait" orientations and a horizontal "landscape" orientation, without affecting the orientation of the images output by the camera.

Abstract: An exposure control apparatus for use in a photographic printer determines a color correction factor based on color densities of an original. This correction factor is then utilized in customizing a correction matrix which converts signals representing density levels to signals for use in controlling exposures.