Abstract: The disclosed embodiments provide a system for improving use of a social network. During operation, the system identifies skills that are trending within a social network based on usage features associated with usage of the skills in the social network. Next, the system matches one or more of the skills to member features for a member of the social network. The system then outputs a recommendation of the skill(s) to the member.

Abstract: The disclosed embodiments provide a system for improving use of a social network. During operation, the system obtains job histories for members of the social network. Next, the system aggregates a set of job transitions in the job histories to obtain a set of job transition trends associated with the members. The system then matches a job transition trend in the set of job transition trends to member features for a member of the social network. Finally, the system outputs the job transition trend as a recommendation for advancing a career of the member.

Abstract: A computer-implemented method of increasing the online conversion rate of potential users to a computer-hosted service is described. The method includes a computing device receiving a browser request from a potential user, the computing device receiving user-specific data as part of the browser request. The computing device inputs the user-specific data into a conversion model executed by the computing device and outputs a conversion score for the potential user based on the model. The computing device sends to the browser a marketing intervention if the conversion score falls below a pre-determined threshold value.