Abstract: A translucent longitudinally extending gas chamber housing having two sections, each of which includes a facial surface configured to congruently match the facial surface of the other. The sections are hermetically joined to one another at the facial surfaces thereof to form a chamber for the retention of an illuminating gas therein. Electrodes are provided where desirable within the chamber for ignition of the gas. The sections are configured for mass production typically by use of molding processes. Typically the sections include transitions from a raised portion to a flattened portion or vice versa to provide the configuration necessary for forming alphanumeric or other types illuminated of displays.