Abstract: A computer-implemented method, implemented, at least in part, by hardware in combination with software, the method includes (A) obtaining text from a document; (B) parsing said text using at least one parallel sentence parsing process to obtain sentence data from said text; (C) parsing said sentence data using at least one parallel noun parsing process to obtain text data from said sentence data; (D) scoring said text data using at least one term scorer process and a known word list to obtain scored terms corresponding to said text data; and (E) determining known word scores corresponding to said text data, using said known word list, wherein said known word scores comprise base scores and category penetration scores; wherein steps (B), (C), (D), and (E) operate in parallel for at least some of the text from the document.

Abstract: A computer-implemented method, implemented, at least in part, by hardware in combination with software, the method includes (A) obtaining text from a document; (B) parsing said text using at least one parallel sentence parsing process to obtain sentence data from said text; (C) parsing said sentence data using at least one parallel noun parsing process to obtain text data from said sentence data; (D) scoring said text data using at least one term scorer process and a known word list to obtain scored terms corresponding to said text data; and (E) determining known word scores corresponding to said text data, using said known word list, wherein said known word scores comprise base scores and category penetration scores; wherein steps (B), (C), (D), and (E) operate in parallel for at least some of the text from the document.

Abstract: Process steps are provided for electronically sending promotional and advertising materials based upon consumer preferences by providing a unique identifier to a consumer's electronic mail address and sending electronic mail to the consumer, wherein the electronic mail includes a plurality of embedded Internet web sites. Thereafter, the consumer accesses the plurality of embedded Internet web sites in response to the sent electronic mail, and consumer movement within the plurality of accessed embedded Internet web sites is tracked. Promotional material can then be sent to the consumer based upon the tracked consumer movement within the embedded Internet web sites. Process steps are also provided to track consumer movement without the consumer's electronic mail address, if the consumer makes a purchase with a credit card while at a seller's web site. The IP address is linked to the credit card to track consumer movement within the web site.

Abstract: Process steps are provided for electronically sending promotional and advertising materials based upon consumer preferences by providing a unique identifier to a consumer's electronic mail address and sending electronic mail to the consumer, wherein the electronic mail includes a plurality of embedded Internet web sites. Thereafter, the consumer accesses the plurality of embedded Internet web sites in response to the sent electronic mail, and consumer movement within the plurality of accessed embedded Internet web sites is tracked. Promotional material can then be sent to the consumer based upon the tracked consumer movement within the embedded Internet web sites. Process steps are also provided to track consumer movement without the consumer's electronic mail address, if the consumer makes a purchase with a credit card while at a seller's web site. The IP address is linked to the credit card to track consumer movement within the web site.