Abstract: More flexible planning is suitably realized. A cost calculation system according to one aspect of the present disclosure includes: an obtaining section that obtains information for identifying an effective zone including an advertisement slot in which a spot Commercial Message (CM) is desired to be intensively broadcast; and a control section that calculates cost per Gross Rating Point (GRP) in a case where the spot CM is intensively allocated to the effective zone.

Abstract: An information processing apparatus includes: an output section that outputs display information for displaying discrimination information in association with a broadcast spot in a program guide, the discrimination information discriminating the broadcast spot for broadcasting a commercial associated with an advertisement campaign of a client among a plurality of program spots included in the program guide; and a comparison section that compares a first predicted rating point and a second predicted rating point, the first predicted rating point being predicted by a first prediction algorithm for each program spot of the plurality of program spots included in the program guide, and the second predicted rating point being predicted by a second prediction algorithm whose prediction accuracy is higher than prediction accuracy of the first prediction algorithm, and the output section outputs the display information to display a first program spot in a display format different from display formats of other program

Abstract: A storage unit stores broadcast contact information indicating a degree of contact from receivers for each of a plurality of pieces of broadcast information broadcasted by a broadcast medium. A calculation unit calculates a statistic by using broadcast contact information of first broadcast information included in the plurality of pieces of broadcast information and broadcast contact information of second broadcast information broadcasted after the first broadcast information. The statistic to be calculated is a statistic having a larger contribution of the broadcast contact information of the second broadcast information than a contribution of the broadcast contact information of the first broadcast information. A prediction unit determines predicted contact information indicating a degree of contact from receivers for broadcasting-scheduled broadcast information based on the statistic.

Abstract: To propose efficient advertisement allocation to particular targets. An advertising material allocation system according to one aspect of the present disclosure includes: an acquisition unit configured to acquire an acquired target rating point (TRP) of each advertisement frame and restriction information about allocation of each advertisement frame; and a control unit configured to decide an advertising material for a particular target to be allocated to each advertisement frame, based on the acquired TRP and the restriction information.

Abstract: To efficiently evaluate exchange of advertisement frames. A frame exchange evaluation system according to one aspect of the present disclosure includes: a control unit configured to decide a plurality of campaigns that are advertisement frame exchange targets; and an acquisition unit configured to acquire current frame information about each of the campaigns and setting information for frame exchange including information about an allowable predicted audience rating of at least one of the campaigns after the frame exchange; wherein the control unit decides candidates for the frame exchange based on the current frame information and the setting information.

Abstract: [Problem to be solved] An object of the present invention is to provide a method for improving an advertising effect, particularly in a television commercial. [Solution] According to an embodiment of the present invention, the disclosed method is a method for providing an advertisement for a television program, which determines an advertisement-related product related to a product to be advertised, refers supply prediction information of the advertisement-related product, and determines the time for placing the TV program advertisement based on the supply prediction information.

Abstract: To efficiently evaluate exchange of advertisement frames. A frame exchange evaluation system according to one aspect of the present disclosure includes: a control unit configured to decide a plurality of campaigns that are advertisement frame exchange targets; and an acquisition unit configured to acquire current frame information about each of the campaigns and setting information for frame exchange including information about an allowable predicted audience rating of at least one of the campaigns after the frame exchange; wherein the control unit decides candidates for the frame exchange based on the current frame information and the setting information.

Abstract: [Problem to be solved] An object of the present invention is to provide a method for improving an advertising effect, particularly in a television commercial. [Solution] According to an embodiment of the present invention, the disclosed method is a method for providing an advertisement for a television program, which determines an advertisement-related product related to a product to be advertised, refers supply prediction information of the advertisement-related product, and determines the time for placing the TV program advertisement based on the supply prediction information.

Abstract: To place an efficient advertisement to a particular target. A spot planning evaluation system according to one aspect of the present disclosure includes: an acquisition unit configured to acquire information for identifying effective areas configured with advertisement slots with particular-target content rates equal to or larger than a given threshold; and a control unit configured to perform, in order that a sum total of total audience ratings (acquired gross rating point (GRP) rates) expected to be acquired by the advertisement slots of the effective areas with respect to all advertisement slots during a given period becomes a given value, adjustment of acquired GRP rates of all the advertisement slots during the given period.

Abstract: An advertisement space optimization system for optimizing an advertisement space broadcast on a broadcast medium includes a system for high-advanced rating estimate (SHARE) and a target actual optimization system (TAOS). The SHARE is configured to predict a target audience rating with an accuracy higher than a predetermined accuracy and/or receive an input of rating rate data measured in real time by a third party organization, and transmit predicted audience rating data for an advertisement space and/or audience rating data immediately before broadcast to the TAOS. The TAOS is configured to receive from the SHARE the predicted audience rating of an advertisement to be broadcast and/or audience rating data of the advertisement immediately before on air (OA), reallocate arrangement of a material for an advertisement space based on third data obtained by evaluating a difference between first data and second data, and transmit a specification of the reallocated material.

Abstract: The present invention relates to the use of a ginger extract on its own or in combination with pharmaceutical compositions for inhibiting human drug transporters for positively influencing the oral bioavailability and pharmacokinetics of active substances.