Abstract: An object is to provide advertisements using a plurality of vehicles with enhanced effectiveness. An information processing apparatus obtains information relating to the speed of a plurality of vehicles passing through a specific area. If a first vehicle leaves the specific area before completing display of an advertisement, the information processing apparatus causes a second vehicle that enters the specific area later than the first vehicle to display the advertisement upon entering the specific area in such a way as to start the display of the advertisement from the point in the advertisement displayed by the display apparatus of the first vehicle at the time of its leaving of the specific area. The aforementioned point in the advertisement is determined based on the speed information.

Abstract: An information processing apparatus for outputting an advertisement using one or more vehicles each provided with an advertisement display unit on the outside includes a controller configured to execute the processing of organizing a file of vehicles including a plurality of vehicles on the basis of location information obtained from the vehicles, selecting an advertisement including a plurality of scenes with a prescribed order of display on the basis of the number of vehicles included in the file, and causing the advertisement displaying units of the plurality of vehicles included in the file to respectively display the plurality of scenes included in the advertisement.

Abstract: An information processing apparatus includes a processor configured to execute acquiring a destination of a crew of a first vehicle that is a vehicle including a display device installed toward an outside of the vehicle and that is to carry a first user who wants to move by a vehicle, acquiring advertisement information associated with the destination, generating a route to the destination of the first vehicle to pass through an area where presence of a user corresponding to a target of the advertisement information is expected, and transmitting, to the first vehicle, the advertisement information, a display instruction of the advertisement information to the display device, and route information of the generated route.

Abstract: Advertisement information desired by a user is effectively provided when a trip or a travel is made by using a moving body such as a vehicle or the like. An information system comprises a controller comprising at least one processor configured to execute acquisition of destination information relevant to a destination and route information relevant to a route until arrival at the destination of a second vehicle which chases a first vehicle; and display of advertisement information relevant to the destination information and the route information in relation to the second vehicle, on a display unit which is provided on the first vehicle and which displays information with respect to those disposed at the back of the first vehicle.

Abstract: An information processing apparatus includes a memory and a processor. The memory holds information about a color representing a vehicle body. The processor determines a first vehicle that is to display first advertising information based on a representative color of the first advertising information and the color representing the vehicle body of each of vehicles, in such a way that the at least one of the first request or the second request is satisfied, and transmits the first advertising information to the first vehicle. The first request is a request for a color representing a vehicle body of a vehicle of which the first advertising information is displayed on a display device installed facing outside. The second request is a request for a representative color of the advertising information to be displayed on the display device of the first vehicle.

Abstract: An object is to provide a technique for enhancing an appealing effect of an advertisement by specifying, in a simple manner, a location where a vehicle is desired to travel at a low speed or to stop, and by guiding, to the location, a vehicle that outputs an advertisement to outside. An information processing apparatus includes a controller configured to: acquire information about traffic; specify, on a basis of the information about traffic that is acquired, a location where a vehicle that outputs an advertisement to outside is desired to travel at a speed at or below a predetermined speed or to stop; determine a route from a location of the vehicle to the location that is specified; and guide the vehicle to the location that is specified, on a basis of the route that is determined.

Abstract: Advertisement information relevant to a store or the like which newly opened is provided, while enhancing an advertisement effect thereof. An information processing apparatus comprises a controller comprising at least one processor configured to execute acquisition of advertisement information relevant to a first store which started provision of a service in a predetermined period; and display of the advertisement information of the first store while giving preference thereto as compared with advertisement information relevant to a second store other than the first store, on a display unit which is provided on a first vehicle and which displays information with respect to outside of the first vehicle.