Abstract: A boat fender deployment device having a motor for deploying a fender along side of a boat at a desired height for engaging a dock or other object by operation of a motor and for retracting the fender into a housing for storage when not in use. The housings may be attached to the boat or internally molded into the hull of the boat. The fender deployment is controlled by a switch for supplying power to drive a motor in the forward or reverse directions for deployment and positioning of fenders without the aid of crewmembers. A number of fenders attached to the boat, each individually controlled, provide the captain with a safe and reliable means for deploying and retracting fenders for the safe operation of a boat. The fenders deployed to the proper height protect a boat from damage when alongside a dock or other object.