Abstract: A display standard for a sheet-like display member which is folded to provide a top edge fold and confronting side panels having adjacent lower edges. The display member is supported in an elevated position by an upstanding rod-like structure arranged to extend between the lower edges of the panels and at its upper end supportingly engages the underside of the top edge fold. The lower edges of the panels are each provided with a tab for releasingly engaging the rod-like structure so as to stabilize the panels and prevent tilting thereof. The lower end of the rod-like structure is arranged for adhesively mounting upon a surface of a display container, carton, and the like. The rod-like structure comprises two elements which have axially adjustably interconnected overlapped end portions to permit adjustable variation of the supported height of the display member above the container.