Abstract: A fish hook setting apparatus having a rod holder pivotally mounted on a base. The rod holder moves between a cocked, spring loaded position and an upright resting position. A trigger member is movably coupled to the base and releasibly engages the rod holder while the rod holder is in the cocked position. A plurality of slots for receiving a fishing line are included on the trigger member to allow adjustment and control of trigger sensitivity. A locking mechanism allows the rod holder to be locked in the cocked position while changes in trigger sensitivity or adjustments to a fishing line are made.